Assertive behaviour means saying what we want, need, feel think or believe in ways which are direct, honest and appropriate, but also respects the rights of those we are addressing - treating ourselves and those we work with as professional adults. It's the balance between passive and aggressive behaviour.

Passive behaviour has the advantage of avoiding confrontation but fails miserably at getting what you want. While aggressive people often appear to be successful, they rarely win the willing co-operation of their colleagues in the long run.

Being assertive, on the other hand, is much more advantageous. Assertiveness does not conflict with listening and accepting the views of others, such as a colleagues or customers, and is more likely to lead to a satisfactory solution to any problem.

By behaving more assertively your staff can be more positive, more creative and better equipped to get their job done effectively.

This new programme looks at

• What assertiveness is
• Passive and aggressive behaviours and their advantages and disadvantages
• Getting your inner dialogue right
• Honesty and relevance when communicating
• Assertive responses to different types of behaviours
• Assertive requests

<>The techniques of assertive behaviour are shown in the new programme in a series of real life situations from in an office, within meetings, to even in a hospital looking both at the wrong way and right way scenarios.

The new programme includes additional DVD extras that cover the following:

• The role of body language in assertiveness
• Dealing with aggressive people
• Giving and receiving praise
• How to communicate assertively via email
• Passive-aggressive behaviour

Training benefits

• Assertive behaviour allows potentially valuable ideas to be aired
• Encourages staff to talk about problems that might otherwise remain hidden
• Assertive, confident staff will be more motivated and productive.
• How to respond assertively to different types of behaviours