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Building Retail Brands to Drive Value
Brand strength comes from more than just an ad campaign.
Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. By investing this additional cash in further brand building, they create a "virtuous circle" that carries them through inevitable downturns. A strong brand guides overall strategy and acts as an ambassador for entering new markets and launching new products that will succeed as long as they continue to build on core brand values.Program Highlights
Until recently, Jeanne Jackson was CEO of Walmart.com. She has also served as president and CEO of Banana Republic and of Gap Inc. Direct, the catalog and Internet source for the Gap, Banana Republic and Old Navy brands. In 2003, Jackson founded MSP Capital, a consulting and investment firm for which she is General Partner. She also sits on the Board of Directors of Nike, Inc. and McDonald's Corporation.
- Avoiding the Workforce Crisis:
- Best Service Is No Service, The
- Bill Gates in Conversation with Stanford President John Hennessy
- Billion-Dollar Lessons: What You Can Learn from Business Failures
- Blueprint for Change, A: Market-Based Solutions for Global Poverty
- Boom and Bust: Thriving Through Major Business Cycles
- Building a Feedback-Positive Organization
- Building Personal Networks
- Building Retail Brands to Drive Value
- Building the Market-Focused Culture
- Built to Change
- Collaborative Entrepreneurship: Creating Wealth Through Networked Firms
- Competing on the Edge
- Corporate Legends and Lore
- Creating the Future
- Creative Thinking
- Creativity in Business
- Dealing with Crisis and Transition
- Doing Well and Doing Good
- Don't Just Set Prices: Manage Them Strategically
- Drive Business Performance
- Driving Innovation in a Tough Economy
- Enterprise of the Future, The
- Exceptional Leader , The
- Executing Leadership Transitions
- Executing Your Strategy: How to Break It Down and Get It Done
- Fear of Feedback
- Finding Untapped Growth in Existing Markets
- Focus Your Business
- Frontiers of Excellence
- Getting Results in the Face of Rapid Change
- Getting the Best from Others
- Hard Facts, Dangerous Half Truths, and Total Nonsense:
- How Debt Makes Companies Perform Better
- How Great Companies Achieve Extraordinary Results with Ordinary People
- How Great Decisions Get Made
- How Leaders Boost Productivity
- How to Build a Brand
- How to Drive Your Competition Crazy
- How to Make Your Ideas Stick
- How to Manage People Through Continuous Change
- Idea of Marketing in the Total Access, Real-Time Marketplace
- Implementing Strategy: Managing Through Organizational Culture
- Influence: How to Build Effective Relationships and Allies
- Innovation Management and Incentives Design
- Judo Strategy
- Leader's Legacy , A
- Leadership Aikido
- Leadership in a Wired World
- Leading by Example: Organizational Success Through Reciprocal Altruism
- Leveraging China and India for Global Advantage
- Leveraging the Spotlight of Leadership: What Every Leader Should Know
- Life Lessons from the Playing Field
- Managing Change
- Managing Chaos: A Mozilla Story
- Managing Communication in a Multicultural World
- Managing for Both Bottom and Top Line Performance
- Managing Innovation
- Mastery of Speaking as a Leader, The
- Mergers & Acquisitions: 100 Days to a Successful Integration
- Mindset, Motivation and Leadership
- Mobilizing Commitment in Your Organization
- Nurturing Innovation
- Open Business Models: How to Thrive in the New Innovation Landscape
- Opportunity and Threat of Disruptive Technologies, The
- Organizing Your Business Around the Customer
- Overcoming Barriers to Strategic Change
- People Side of Great Business, The
- People-First Management: Creating a Culture of Trust
- Power of Paranoia, The
- Power of Persuasion, The
- Preventing Burnout in Your Organization
- Psychology of Power, The
- Rapid Transformation
- Red Queen Competition: A Dynamic View of Strategy
- Risk Matrix, The
- Rules for Revolutionaries
- Sales as a Strategic Tool in Your Organization
- Search for Life After Planning: How to Build Strategies That Get Implemented
- Skills, Techniques, and Strategies for Effective Negotiations
- Stanford Executive Briefings
- Strategic Alliances: How to Negotiate, Influence and Deliver Results
- Strategies for Selling
- Strategy by Design: How Design Thinking Builds Opportunities
- Supply Chain Management in the Internet Age
- Tempered Radicals
- Value-Based Leadership
- Virtue in Business
- Visionary Companies: Their Success and Characteristics
- What Drives Phenomenal Success?
- Why Don't We Naturally Make Good Decisions?
- Wikinomics: How Mass Collaboration Changes Everything
- Winners (Don't) Take All
- X-teams: Extroverted Teams That Lead and Innovate
- Zero Time: Learning to Respond Instantly
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Length - 43 minutes
