Management
Technical
Creating New Categories, Businesses and Markets
Media Type -
DVDs / Videos
Subject(s) -
Description -
Featured Guests:
• Thomas Stemberg, Chairman- CEO, Staples, Inc.
• Carl Yankowski, CEO, Palm, Inc.

Filmed at Univ. of S. California Marshall School of Business Guest Host: Stuart Varney, Co-anchor of CNN’s Moneyline News Hour.
Two CEO’s on opposite sides of the retail supply chain. The man who invented the category of discount, office-supply superstores, Thomas Stemberg, Chairman & CEO of Staples Inc., teams with the market leader for hand-held computer devices, Carl Yankowski, CEO of Palm Inc.

Topics include:
• Creating Categories
• Looking Forward - Staying Ahead
• Distribution - From Shelf Space to Cyberspace
Pricing and Order
Price - Rs. 6,250
Product Information
Length
60 min