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Creativity in Business
Everyone has a unique way of expressing his/her own creativity.
Continual innovation is essential to succeed in today's challenging marketplace. Everyone in your organization needs to draw from what Professor Ray calls an "inner creative essence" to keep up with the demands of consumers, the expectations of stockholders, and potential inroads from competitors. He describes how to use four tools—faith, absence of judgment, observation, and questions—that can release creativity in your enterprise, sidestepping potential pitfalls and opening up opportunities. Michael Ray, PhD, is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing at the Stanford Graduate School of Business. He is a social psychologist and co-author of "Creativity in Business" (cited by Inc. magazine as one of the nine "Greatest Business Books Ever Written") and "The Path of the Everyday Hero." He also founded Insight Out Collaborations, Inc., which develops electronic media/human interaction versions of personal development courses for use in corporation.Program Highlights
- Avoiding the Workforce Crisis:
- Best Service Is No Service, The
- Bill Gates in Conversation with Stanford President John Hennessy
- Billion-Dollar Lessons: What You Can Learn from Business Failures
- Blueprint for Change, A: Market-Based Solutions for Global Poverty
- Boom and Bust: Thriving Through Major Business Cycles
- Building a Feedback-Positive Organization
- Building Personal Networks
- Building Retail Brands to Drive Value
- Building the Market-Focused Culture
- Built to Change
- Collaborative Entrepreneurship: Creating Wealth Through Networked Firms
- Competing on the Edge
- Corporate Legends and Lore
- Creating the Future
- Creative Thinking
- Creativity in Business
- Dealing with Crisis and Transition
- Doing Well and Doing Good
- Don't Just Set Prices: Manage Them Strategically
- Drive Business Performance
- Driving Innovation in a Tough Economy
- Enterprise of the Future, The
- Exceptional Leader , The
- Executing Leadership Transitions
- Executing Your Strategy: How to Break It Down and Get It Done
- Fear of Feedback
- Finding Untapped Growth in Existing Markets
- Focus Your Business
- Frontiers of Excellence
- Getting Results in the Face of Rapid Change
- Getting the Best from Others
- Hard Facts, Dangerous Half Truths, and Total Nonsense:
- How Debt Makes Companies Perform Better
- How Great Companies Achieve Extraordinary Results with Ordinary People
- How Great Decisions Get Made
- How Leaders Boost Productivity
- How to Build a Brand
- How to Drive Your Competition Crazy
- How to Make Your Ideas Stick
- How to Manage People Through Continuous Change
- Idea of Marketing in the Total Access, Real-Time Marketplace
- Implementing Strategy: Managing Through Organizational Culture
- Influence: How to Build Effective Relationships and Allies
- Innovation Management and Incentives Design
- Judo Strategy
- Leader's Legacy , A
- Leadership Aikido
- Leadership in a Wired World
- Leading by Example: Organizational Success Through Reciprocal Altruism
- Leveraging China and India for Global Advantage
- Leveraging the Spotlight of Leadership: What Every Leader Should Know
- Life Lessons from the Playing Field
- Managing Change
- Managing Chaos: A Mozilla Story
- Managing Communication in a Multicultural World
- Managing for Both Bottom and Top Line Performance
- Managing Innovation
- Mastery of Speaking as a Leader, The
- Mergers & Acquisitions: 100 Days to a Successful Integration
- Mindset, Motivation and Leadership
- Mobilizing Commitment in Your Organization
- Nurturing Innovation
- Open Business Models: How to Thrive in the New Innovation Landscape
- Opportunity and Threat of Disruptive Technologies, The
- Organizing Your Business Around the Customer
- Overcoming Barriers to Strategic Change
- People Side of Great Business, The
- People-First Management: Creating a Culture of Trust
- Power of Paranoia, The
- Power of Persuasion, The
- Preventing Burnout in Your Organization
- Psychology of Power, The
- Rapid Transformation
- Red Queen Competition: A Dynamic View of Strategy
- Risk Matrix, The
- Rules for Revolutionaries
- Sales as a Strategic Tool in Your Organization
- Search for Life After Planning: How to Build Strategies That Get Implemented
- Skills, Techniques, and Strategies for Effective Negotiations
- Stanford Executive Briefings
- Strategic Alliances: How to Negotiate, Influence and Deliver Results
- Strategies for Selling
- Strategy by Design: How Design Thinking Builds Opportunities
- Supply Chain Management in the Internet Age
- Tempered Radicals
- Value-Based Leadership
- Virtue in Business
- Visionary Companies: Their Success and Characteristics
- What Drives Phenomenal Success?
- Why Don't We Naturally Make Good Decisions?
- Wikinomics: How Mass Collaboration Changes Everything
- Winners (Don't) Take All
- X-teams: Extroverted Teams That Lead and Innovate
- Zero Time: Learning to Respond Instantly
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Length - 53 minutes
