The main programme (17 min) begins and ends with a dramatized version of the philosophical metaphor called “The Prisoners Dilemma.”

It teaches us how we may meet self-interest far more powerfully through building trust and choosing to co-operate with others. It explores the nature of an individual 'belonging' to an organisation and an organisation 'belonging' to an employee.

The video is seen as a “How To” guide to creating an organization that is innovative, creative, dynamic customer focused and most importantly, a great place to work. It is followed by a short video (12 min) which explains the concepts and ideas behind the programme.