With examples drawn from diverse public sector organizations - the Navy Depot of Alameda, the City of Phoenix, the Dept. of Juvenile Justice in New York, and the National Forest Service in Oregon - Tom Peters shows how performance in government institutions is undergoing a revolutionary change.

Program Objectives:
* Discover why constant attention to the "customer" pays off
* Define and reinforce the organization's mission statement
* Motivate employees through recognition and reward
* Encourage the celebration of small wins in anticipation of big wins