Today the fashion NAME is more important than the fashion itself – the garment is secondary.

Discover how branding might spell “the end of fashion.” Realize that some well-known designers make more money selling licenses than garments. See how tactics once used to sell soap and soup moved into the world of fashion. See an example of “mass customization” that could revolutionize the garment industry. See how merchandising is used to move fashion from “something for wealthy adult women” into a global industry for teens, guys who don’t care about fashion, and even infants.