Rapid advances in technology, intense worldwide competition, elimination of barriers to market entry and customers' heightened expectations challenge business survival. In this new business world, the winners will not necessarily be the "biggest" organisations, but rather the "smartest" ones. In this insightful video, Dr. Oren Harari shows how growing the collective knowledge and intelligence of your organization's workforce can create a lasting competitive edge. The transformation to a brain-based organisation can take place at any point in a company's lifecycle. Three very different companies -- a small start-up, an older established firm, and a medium-sized young company -- are showcased to demonstrate Dr. Harari's brain-based principles. Mind Matters will challenge your managers to:

* Create an environment where everyone can quickly access information
* Encourage a "no sacred cows" culture where people continually challenge the status quo to achieve seemingly impossible goals
* Enable information, resources, ideas and people to move freely within and outside the corporation
* Invest in training, technology and insist on continuous learning