Sacred Cow: An outmoded belief, practice, policy, system or strategy that inhibits changes and prevents responsiveness to new opportunities. As one of our pioneers in sports psychology, and a best selling author, Robert Kriegel, Ph.D applies his unique expertise to the world of business.

About the Program:
Accessible, lively, and eminently practical, Sacred Cows teaches you how to develop the change-ready mind-set that will enable you and your organization to respond quickly to the exciting changes, challenges and opportunities of the 21st century. Many sacred cows begin as good ideas. But as the way we do business changes, what was once common sense loses it’s relevance. Getting everyone in your company involved in the hunt helps to develop a change-ready work environment.
Every person in every department has a unique perspective and can add insight on many levels – products, customers, vendors, services, policies, procedures – wherever sacred cows can hide. Robert Kriegel, a former coach of Olympic athletes and teacher at Stanford Executive Management Institute, applies his unique expertise to the world of business. In today's market, you need people with more courage, more boldness, and more passion working for you.

This program teaches how to develop the change-ready work environment that will enable your organization to respond quickly to the exciting challenges and opportunities of the 21st century. Join Merck, Williams Pipeline, and the other companies that have used this insightful program to round up sacred cows.